In this blog, Michelle from Ryan Virtual explains the steps involved in getting started with email marketing and why it’s such an important growth tool for every business.
When it comes to marketing your business, it’s easy to get confused about which platforms to use.
While social media has its benefits, each channel appeals to different audiences. Even print ads or handing out business cards won’t reach everyone.
But there is one thing almost everyone checks daily: email!
Why is email marketing so important?
Despite what you might think, email marketing remains one of the top ways to reach your ideal clients.
According to Hubspot, there are over 4 billion daily email users. 4 billion!
The beauty of email is that you’re not competing with an algorithm or trending audio. You don’t have to film content or learn how to edit different shots. You just have to sit and write.
Email marketing is valuable to every type of business, whether service or product-based.
It’s a place to share business news. Even exclusive discounts, industry insights, or behind-the-scenes snippets.
You can have fun with email. Add a splash of your personality, share stories, and start conversations. This is the perfect way to connect with your customers directly and get them to hit that reply button.
Getting started with email marketing
1. Pick your platform
The first thing you need to do is pick your email marketing platform. There are many options to choose from, with Mailchimp, Mailerlite, and ConverKit among the most popular.
The right platform depends on what you want to use it for. Some platforms cap the number of emails in their free version. Others are more user-friendly. Automation matters here, too. Review the various platforms and see which one feels right for you.
2. Set up your welcome sequence
Once you have your platform picked and account set up the very first email you need to write is your welcome email. This is the email that automatically sends when a person subscribes. It’s one of the most opened emails.
It should always contain an insight into what your subscribers can expect from future emails. If you’re a product-based business, you could also add an exclusive welcome discount code to thank people.
3. Grow your list with a pop-up form or lead magnet
One of the most important things when getting started with email marketing is building your list.
There are many ways to encourage people to subscribe. You can create a pop-up form for your website or a landing page for your social media on any platform you choose.
A lead magnet or freebie is another way to get people on your list. You offer a free resource that shares info your audience needs. Your email marketing platform can automate all of this.
Once you set it up, you don’t have to do it again.
4. Create a regular email schedule
Consistency will keep your audience warm and engaged, and it will also keep your name in their minds!
Set up a schedule that you can stick to. If you want to send a weekly email, that’s great; just make sure you can keep up with that timeline.
Monthly or fortnightly emails are often more achievable. Remember, there is no right number of times to send an email as long as you can stay consistent with it.
5. Check on your analytics
When you first start, as with anything, there’s going to be a period of trial and error. You may have an idea of when the best time is to send your email, but in reality, your open rate is low. Keep an eye on your email analytics to track your open rate.
This is the percentage of subscribers that opened your email when they received it. Good open rates vary by industry, but over 38% is a great start. This stat will help you to see what your audience engages with and what keeps them coming back for more.
Final words
Email marketing provides the perfect opportunity for business growth. Direct access to your ideal audience means you get the chance to create a real connection. Connection that turns into loyal customers and a boost in business.
For more insight on all things copy and content writing, follow Michelle at @ryan_virtual on Instagram.
Or contact us today to find out how KADA Management can support your business growth journey.
