Setting up your email marketing is one thing, but an aspect many business owners get stuck on is how to build their subscriber list.
Building an email audience may appear to be a daunting task, but here are 4 simple steps you can take to grow your email subscriber list.
1. Simplify Your Sign-Up Form
Having an easy to use sign-up form is essential to accepting subscribers.
Your email marketing platform will have the ability to build a pop-up or embedded form for your website to capture visitors.
You can also create a landing page with a sign-up form to share on your social media.
Make sure your form is easy to find and use. There is nothing worse than losing a potential lead because of an extra click – it happens more often than you think!
2. Offer an Incentive
Whether it’s a welcome discount or the promise of exclusive offers, an incentive to sign up for your mailing list will give people that extra push.
Depending on your business, you can offer discount codes on products for new sign-ups or if you’re a service provider let subscribers know they will be the first to find out about the latest industry news.
3. Create a Call to Action
A call to action (or CTA) is an instruction that motivates your audience to complete a certain action, such as signing up for your newsletter.
You can create an effective call to action by making sure it stands out, using persuasive language. Try using bold, eye-catching text and an engaging image to get your readers’ attention.
Use strong language such as “Subscribe Now!” to encourage them to act.
4. Share Your Knowledge
Creating a “freebie” or lead magnet is a tried and trusted way to grow your email subscriber list. It’s a free, downloadable resource that shares your knowledge and offers support to your audience.
You can create many different types of freebies, such as a downloadable PDF, a clickable workbook, a quiz, or even a pre-recorded webinar.
They are a great way to warm up your audience and get them interested in your products or services.
Don’t Forget!
All email marketing platforms have the ability to automate!
This means you only need to write your welcome email or nurture sequence once. When people subscribe to your mailing list, no matter when or where they will automatically receive your email and get instant value to their inbox.
Increasing your subscriber list is an invaluable way to build brand awareness and market directly to your target audience.
If you need support getting started with email marketing, contact us today.
